Brand Strategy

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Brand alliances - Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into two types:

Private brand - Private branding is when a large distribution channel member (usually a retailer), buys from a manufacturer in bulk and puts its own name on the product. This strategy is only practical when the retailer does very high levels of volume.

Rebranding - Rebranding (also called repositioning), is the process by which a product or service developed with one brand or company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes.

Individual branding - Individual branding, also called MultiBranding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name.

Suggested Web Sites

Signature Strategies - Assisting smaller companies with branding strategies, brand audits and positioning strategies.

Sonorus Brand Strategy - Provides brand strategy, positioning, corporate consulting and identity positioning services.

Brand Meta - Consulting firm with specific expertise in the area of global brand strategy and planning.

Source: BazSites.com

Web Links

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